The Complete UI/UX Fundamentals Bundle

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9 Courses & 30.5 Hours
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What's Included

UX Design: Understanding the User & Business
  • Certification included
  • Experience level required: All levels
  • Access 25 lectures & 3 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

25 Lessons (3h)

  • Business and UX
    The Course Overview3:37
    Business Needs8:10
    KPI’s - Key Performance Indicators9:32
    Persona User Needs and Business Needs8:17
    Experience Gap6:41
  • Problem Definition
    Users and Business and Problem4:14
    Write a Problem Statement7:10
    Iterating the Problem Statement10:38
    Define a Business Timeline7:30
  • User Hypothesis
    Define User Problems8:47
    Write a User Hypothesis7:04
    Iterate Our User Hypothesis5:57
    Define User Goals5:46
    Iterate Surprising Insights7:14
  • User Experience Requirements
    Define Business Requirements5:43
    Build a Business Requirement Matrix7:38
    Write a Business Story7:41
    Identify Technology and Interactions10:40
    Share Requirements and User Stories5:49
  • User Journey, Business Funnel, and Task Development
    UX and Interaction Through a User Journey6:56
    Build a User Journey Template10:08
    Establish Questions and Interactions along the User Journey8:56
    Build out User Steps in the Business Funnel10:27
    User and Business Funnel Opportunities6:56
    Iterate and Share Your User Journey9:12

UX Design: Understanding the User & Business

Packt Publishing


Chris R. Becker is an imaginative and creative Sr. UX Designer/IxD/design thinker and educator. He is a creative thinker with the ability to design across media platforms from Web to iOS and Android as well as SaaS and service design. He is a versatile designer with problem-solving skills for User Experience Design. He is passionate about design problems from concept to finished product.

He is well versed with agile product development methodologies and flexible within waterfall. He applies LEAN UX methods to rapid prototyping, design research, and user testing for taking ideas from the drawing board to the real world.

Chris also participates in making through Fine Art & Graphic Design background which lends to a variety of creative thinking, design thinking, human center design research, user testing, and problem-solving skills. His studies have included courses in rapid prototyping, usability/ heuristics, human-centered design research, design thinking, painting, sculpture, drawing, printmaking, archetype, graphic design, typography, systems theory, media theory, programming, drawing, motion, and art history.

His Specialties include: Design Thinking, User Experience Design, Information Architecture, Branding, Identity Design, Conceptual modeling, Rapid Prototyping, User Interface, Brainstorming, Product Design, Advertising, Retail Design, Interactive Art Director, Wireframes, Application GUI Design, Multimedia Presentations, Production Artist, Web Master, Social Media, UX Strategy Development.


User Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Today, we're at the point where experience-design is of paramount importance to business and consumers alike. This breakthrough guide will help you define problems that need solving by understanding business and user UX needs.

  • Access 25 lectures & 3 hours of content 24/7
  • Learn about key performance indicators & experience gaps
  • Understand how to go about a problem statement & iterate it
  • Get acquainted w/ user hypotheses & learn about user experience scenarios
  • Explore the User Journey & Task development


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Internet required


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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